May 24, 2011
Edward G. Robinson for Maxwell House Coffee
I haven't seen this little gem of a commercial since it last aired around 1960 when I was about ten. Even as a kid, I could appreciate the incongruity of "Little Caesar" telling us how to make a pot of coffee. This commercial is unusual in that it works on a couple of different levels - Hollywood star does TV commercial, EGR cast against his tough-guy persona - and pays off at the end with EGR doing a snarling encore of his, "You do it MY way, see!" as if he could read our minds. Truly a 60-second classic!